But this time, it’s not only about rates.
Large banks and fintechs are investing heavily in digital onboarding, AI-driven targeting, and personalized acquisition strategies while community banks are being asked to do more with smaller teams and tighter budgets.
That’s creating a real gap in the market.
At Current Marketing Solutions, we built T3 specifically to help community banks compete smarter without needing enterprise-level internal resources.
T3 combines turnkey execution, targeted data-driven acquisition, and tailored campaigns designed to grow deposits and deepen customer relationships.
Recent industry coverage reinforces how urgent this has become:
ICBA Retail Banking Trends 2026
Would you be open to a quick conversation about how banks are using targeted acquisition strategies to compete more effectively right now?
Lori Donaldson
CEO, Current Marketing Solutions
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