$26,931 average balance per account. In month one.
First months are supposed to be slow. The list is new, the model is cold, the market has never heard the offer. This credit union’s opening month posted the strongest response rate of any program in this portfolio, including institutions with four times the tenure.
One send. 8,250 targeted households at 6% incidence produced 53 new accounts at a 0.64% response rate, the best single-month conversion anywhere in this program set.
The balances tell you who the model found. A strong mix of new and used auto lending alongside core deposit growth put the average account at $26,931, nearly triple the portfolio norm.
On a modest $7,950 investment, the campaign generated $87,607 in net campaign lifetime value in its very first month live. If one month can do this, the only question is what four, or twelve, could do.
